Roc360 & Roc Capital

I worked in brand and digital marketing at Roc Capital and supported the brand refresh of the FinTech & Real Estate focused firm.

I worked on a full brand refresh for the company with my team. This included working  with an agency on a new logo, new website structure and layout, content management and the conversion to a holding company supporting the subsidiary brands. I also organized the entire conference structure for the firm, including attendance, booths, marketing materials, featured Roc Capital speakers, took extensive notes on panels and sessions. I coordinated social media efforts, including Twitter, LinkedIn, Facebook, HubSpot in order to help with lead generation.

I copyedited the bios and helped with content management: See Website

Screenshot of Roc360 Leadership Bios

Informative product highlights that I had to design and take direction from my supervisor on for one of our financial products

Pictures of product highlights that I designed for Roc Capital

An email campaign created in Mailchimp and Canva

Screenshot of a Mailchimp Campaign that I worked on for Roc Capital
Another screenshot of the email campaign I worked on for Roc Capital

Other projects: