About me

As a (very proud!) psychology graduate from Barnard College at Columbia University, I was taught to embrace my creative and analytical strengths in order to further my interests in industrial/organizational (IO) psychology and consumer marketing strategies.

In my experiences in both work related tasks and volunteering efforts, I have used my left and right brain skill set to: create content for digital platforms, organize large quantities of data that are instrumental for lead generations, and formulate marketing strategies for niche and specific audiences. Much of my work, whether it be in the luxury goods/cosmetics, editorial, or financial industries, has centered on constantly monitoring and analyzing the most popular trends in multi-billion dollar sectors.

Apart from my work experience, I have cultivated interests in: maintaining my knowledge of learned languages, such as Hindi and Spanish, keeping up with current events and media, and staying informed on topics I had done extensive research on in college such as South Asian studies and civil rights internationally.

Having attended an extremely competitive women’s college, much of the work that I do considers women’s rights and issues. I am a proud “feminist-in-progress” (inspired by activists around me) and work to further the modern day women’s movement in nonprofit work and day to day. 

Work Experience

Digital marketing associate | Roc capital

2019 - Present
  1. - Blog content creation, copyediting, and management for direct to consumer product.
  2. - PDF & powerpoint deck formatting for investor presentations, impromptu or planned.
  3. - Instituted and maintained brand & messaging guidelines throughout all aspects of the company.
  4. - Managed social media (Facebook, Linkedin, Instagram) data targeted leads and messaging.
  5. - Created sticky collateral utilizing analytics and data measuring tools for all brands.

DIGITAL MARKETING ANALYST | ROC CAPITAL

2018 - 2019
  • - Worked on full brand refresh. Worked with agency on a new logo, new website
  • structure and layout, content management.
  • - Organized the entire conference structure for the firm, including attendance,
  • booths, marketing materials, featured Roc Capital speakers, took extensive notes on
  • panels and sessions.
  • - Coordinated social media efforts, including Twitter, LinkedIn, Facebook, HubSpot.
  • - Created flow charts and diagrams for the new company structure.
  • - Facilitated a partnership/affinity program between Roc and a major retailer.

MARKETING INTERN | LVMH, MAKE UP FOR EVER

2016 - 2017
  • – Created a social media influencer strategy for 2018 incorporating platforms such as Instagram, Youtube, and Facebook
  • – Calculated pricing and sales for products sold in the US, Canada, Mexico, and Brazil
  • – Compiled weekly presentations on overall sales growth and exposure in Sephora
  • – Researched and presented a competitive analysis between Ulta and Sephora

VICE PRESIDENT, PHILANTHROPY | ALPHA CHI OMEGA

2017
  • – Head of Runway Warriors 2017, a philanthropic fashion show that raised over $4,000
  • – Coordinated all PR, outreach, and organizational efforts for large scale event
  • – Organized and ran a committee of 10 members

COLLEGIATE RECRUITING CHAIR | ALPHA CHI OMEGA

2016 - 2017
  • – Collected and organized large quantities of data to coordinate recruitment from start to finish
  • – Coordinated social media research on Facebook
  • – Organized and ran a committee of 5 members

INTERN | HARPERʼS BAZAAR

2016
  • – Researched and compiled a trend board for photoshoots
  • – Organized and categorized the database by season and new collections
  • – Organized closet of several hundred items and catalogued them
  • – Helped to choose style direction for photoshoots and items featured in theJuly 2016 edition of the magazine

VOLUNTEER (CAREER COUNSELOR) | DRESS FOR SUCCESS

2016
  • – Gave career, image, and professional advice and guidance to women in need whowere finding jobs and going on interviews
  • – Kept track of inventory

RESEARCH ASSISTANT | SOCIAL RELATIONS LAB, COLUMBIA UNIVERSITY

2015 - 2016
  • – Transcribed multiple five hour videos for study on mass incarceration
  • – Planned speaking event on the justice system for civil rights activist, Angela Davisas speaker

SENIOR STAFF WRITER, ARTS | SENIOR STAFF WRITER, ARTS

2015
  • – Wrote lead articles for community and campus news, including operas at Lincoln Center,art showcases, and campus theater
  • – Had two articles featured as title stories in the arts sections
  • – Wrote 5-6 articles during the semester

Education

BARNARD COLLEGE, COLUMBIA UNIVERSITY | NEW YORK, NY

B.A. Psychology, May 2018
  • – Social Psychology
  • – Organizational Psychology
  • – Economic Reasoning
  • – Introduction to Statistics

THE DALTON SCHOOL | NEW YORK, NY

June 2014

AWARDS AND ACCOLADES

PANHELLENIC PHILANTHROPY AWARD

Alpha Chi Omega: Runway Warriors 2017

GOLD KEY AWARD

Scholastic Art & Writing Short Story: “White Smile”

TEAM CAPTAIN

Dalton School Tennis Team

Skills List

Skills

  • Proficiency in:
  • – Excel (including advanced formulas, charts, and pivot tables)
  • – Microsoft Word
  • – Powerpoint
  • – MailChimp and email marketing tools
  • – Google Analytics
  • – Canva
  • also: communication, storytelling, group work, marketing, data analysis, people skills, adaptability, copywriting, copyediting, design.
  • Intermediate Language Skills: Spanish, Hindi, Urdu

Other Activities:

  • South Asian Productions
    Blog Writer

  • Operation: Adulting
    Board Member
  • Girls Write Now
    Mentor
  • The Dalton School Alumni
    Diversity & Inclusion Committee Member